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Enough isn’t enough. Our beating hearts are voracious. They hunger for constant displays of attention and affection, and yearn for meaningful connection. So too, do your customers. Now at first blush, this sentiment may seem trivial and overly romanticized, but if you lose the ability to connect deeply with your audience, how can you ever expect to direct them toward action? Consider if you will, the emotional and economic turmoil faced by most, if...

Your Brand story: FACT OR FICTION? I think in words. Now that might seem painfully obvious at first blush, but deceptively less so once you actually give some thought as to how exactly YOU might think. When faced with an insurmountable obstacle, do you conjure ideas and solutions in the form of letters and words and deftly rolling sentences, or are you more inclined to envision images, illustrations, equations, colours or sounds...

(Fort Saskatchewan, Alberta - April 23, 2020) Out of 3820 submissions from 50 countries, Unfussy has been awarded the prestigious Gold and Silver for the 2020 MUSE Creative Awards competition. The winning pieces were created by Corey Brewis, Brand Strategist, and Cynthia Walker, Marketing Strategist for their own Unfussy branding, and for the re-branding of Core – Your Centre for Wellness. “Brand is the beating heart of any business, organization or community,”...

Wash, sanitize and repeat. And then for good measure, triple-check your door locks and wash again. By now, we all know the drill in a global village crippled by virus-induced lockdown. And for that, no one needs to be incessantly bombarded with all the details concerning your valiant efforts to scrub down all staff and all surfaces. That, my friends, is what we call a “given” when facing the cold, hard realities...

Photo courtesy of Voshell Architecture. UPDATE: Our offices are now open to the public! As of April 1, 2020, Unfussy was scheduled to move its offices from our in-home studio to the third-floor of the swanky Alberta’s Industrial Heartland building near “downtown” Fort Saskatchewan, Alberta. Alas, for now we will continue to work from home. This move was not intended to be an April Fool’s Day joke (we’re pretty sure all pranks not deemed...

Note - The following press information pertaining to international award recognition for local client work (including a not-for-profit client organization) was released prior to the creation of Unfussy, through the merger of Good Bishop Communications and Rebel Soul Creative).  Out of more than 4,500 submissions from 27 countries, local brand and marketing firms Rebel Soul Creative and Good Bishop Communications were named winners in the 2019 Summit Creative Award competition for their powerful creative...

In the winter of 1992, my high school Commercial Arts class boarded a bus for The Alberta College of Art and Design (ACAD) in Calgary. I remember not knowing what to expect, but hoping to learn something – anything – from those rebel artists in serious training for careers in creation. For me, this was an incredible opportunity to witness young gods in action as they birthed strange, beautiful life into...

The Simple Math of Big Brands for Small Business As originally published on Business Link  January, 2018 I’ll admit it – social media has me torn. As a father of teenage children, I resent the time suck and distraction of Instagram, Snapchat, Facebook, Twitter and so on. On the other hand, as a brand strategist, community builder and most importantly, as a tamer of wild elephants, I recognize and appreciate the value of these tools as...

We’ve all heard the phrase “elephant in the room” to describe a very large issue that everyone is well aware of, yet nobody wants to talk about. But when is the elephant in the room not such a big, bad deal? Well, what if that room was decorated so as to mimic the sweeping plains of Africa… or even better – what if you invited the rest of its herd in...

Everything old is new again, because the flame of original thought has long since been exhausted. Or so I was informed by my 15 year old, ‘80s-obsessed daughter, after she was tasked to watch a short TED Talk on the death of new creative and unique ideas for a grade 10 art assignment. “Hey man – I just do what I’m told” was her response to my flabbergasted face. “I didn’t...