SAJRD (The Southern Alberta Junior Roller Derby Association) was created in October 2013 in recognition of the fact that very few alternatives existed for youth sport beyond those considered traditional staples like soccer, hockey or gymnastics – and that none were designed to promote both teamwork and individuality in equal measure.
SAJRD was the brainchild of Unfussy’s own Corey Brewis as a labour of love for his eldest daughter; who struggled to find a sport that she could truly identify with. With the simple idea to run the non-profit brand-first, this heart-centric vision was directly marketed to other parents facing the same struggles. A community of shared understanding and support quickly grew, and a successful league was soon formed by a diverse group of parents and players representing the Foothills / South Calgary Regions (Alberta beef!) who came together in the spirit of shared love for their children, and the promotion of fun and excitement through the entertaining, family-friendly team sport of roller derby.
One of the fastest-growing sports in North America, today’s competitive roller derby is played on a flat track, and is a high-speed team sport requiring roller-skating skill and agility, strategy and athletic ability. While a light contact sport, junior roller derby promotes safety, cooperation, and the encouraging and embracing of individual expression and growth, based on the principles of community, fair play and friendly competition.
Driven by volunteerism, all aspects of SAJRD league formation and operation was organized as not-for-profit and on a purely volunteer basis.
Since 2013, SAJRD has grown from a handful of skaters to the second-largest youth league in the province of Alberta, and boasts an incredibly diverse and loyal fan base of statistically proven college educated spectators (making it highly desirable for sponsorship as well).