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Your brand could use more elephants (in a time of crisis)

Master Class – Session 1

Your brand… What is it and why does it need more elephants?

your-brand-could-use-more-elephants

Thank you to all who joined us for Session 1 on April 23, 2020. Please check your email for Session 2 information!

To reserve your seat for the encore of Session 1, be sure to fill out your email address below!

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This online masterclass from power couple and strategic business partners Corey Brewis and Cynthia Walker, will focus upon the nebulous notion of Brand – what is it, why does it matter, who does it speak to, and when and how does it affect your bottom line.

The series features an educational component citing real-world examples of successful brands, as well as a workshop component through which participants will be taught to think abstractly in order to recognize branding as the establishment of an emotional connection used to empower target audiences and build strong brand communities so they in turn can power both the brand (it’s a cyclical process) and the business – even in times of crisis.

Much like the ideal customer, elephants are strong, loyal and travel in herds. Simply put, your brand could use more elephants…

Session 1. How You Can Build a Better Brand

You will learn:

    • What is brand and what is it not
    • How brand works: The philosophical and psychological components of brand
    • Why does brand matter, why do you matter, and why should anyone care?
    • The differences between brand and marketing (the heart, face, voice and actions of your business)
    • Why you should be yourself, even if that means being yourself
    • Why your brand should be disruptive
    • How to formulate your brand promise and define your Why (The ONLY statement)
    • How and why you should alter the drift trajectory of your marketing in times of crisis
    • Case Study Discussions including examples

You will complete:
A (downloadable) Brand Workbook: Facilitation of a workbook session personifying your company in order to release brand inspiration, guide abstract thought, and uncover the beating heart of brand to identify your brand promise and offerings of intangible wealth beyond that of your commodities and services.

VIP TICKETS

Includes:

  • A one-hour followup call with Corey and Cynthia at a time of your choosing to review the Brand Workbook and answer any questions you may have about the direction of the final outcomes
  • 50% off your ticket to Session 2: BUILD A BETTER AUDIENCE FOR A BETTER FUTURE

SESSION 2. BUILD A BETTER AUDIENCE FOR A BETTER FUTURE

You will learn:

  • How to design your audience and community through brand and marketing
  • The shift from individual influencers to modern crowd cultures
  • (almost) Free love for free enterprise
  • How to empower your audience to power your brand
  • How to build a strong internal culture (using brand to effectively recruit and retain employees)
  • Online and social media tactics
  • The evolution of your brand
  • Brand as the pursuit of happiness
  • How to make heartfelt brand connections
  • Using brand equity to experiment with your brand (ie, new product / service offerings and community involvement)
  • Things to avoid – premature or irrelevant trends / trends without vision (i.e., non-strategic video blogs)
  • Checks and Balances: Rebrand vs Revitalization
  • Top 10 ways to improve your marketing effectiveness today
  • Case Study Discussions including examples

You will complete:
Mood Boards: Once the nature of brand has been identified, the spirit of brand (and how best to effectively communicate it to relevant audiences) is explored through the creation of a messaging and visuals mood board (using supplied downloadable content). Not meant as final marketing or advertising creative, the mood board is instead intended for use as a benchmark for brand – against which to measure future marketing and communications efforts in alignment with the brand promise.

Details coming!