Goal
Armed with “just” a methodology and a name, the life and business coach behind Katalyst Coaching sought to launch her practice behind a brand build that would work to capture the attentions and hearts of online audiences in a heavily saturated marketplace.
Situational Analysis
Offering unprecedented transformative wisdom, guidance and leadership for souls in process, the Katalyst Coaching method demanded a brand experience so inspirational and empowering as to help others break through self-imposed boundaries, unleash their full abilities, and draw deeply from the surging energetic power of the universe to manifest all desires, potentials and possibilities in their personal and professional lives.
Unfussy Recommendations
Given the sheer number of personal and professional life coaches and systems available in the market, it became of utmost importance to distinguish Katalyst Coaching from the competition, the key of which happened to rest within the name of the practice – a play on the first name of the coach – Katherine “with a K” while also describing her approach to necessary change – that of finding just one single spark…
Sometimes, just one single spark is all that’s needed to set the world as you know it ablaze—and with it, any illusion of a life with limits and limitations. Such is the belief and the nature of Katalyst Coaching, an online life coaching system which holds true to the spiritual position that even a simple spark can become a powerful incendiary ideation to improve such facets of life as health and wellbeing, love and relationships, vocation, and time and money freedom.
Output
- Strategic Direction and Corporate Brand development
- Internal and external communications strategies
- Messaging Platform development
- Visual Identity (logo) system creation
- Targeted advertising and marketing communications campaign conceptual development, design, and production
- Marketing collateral design and development
- Social Media content creation
- Signage design and production
- Brand Standards (Playbook) / visual identity guidelines development
- Website design and development
The brand initiative and ongoing marketing campaign development was fed by extensive internal and external research, including key stakeholder workshops, and SWOT and discovery sessions.
Outcomes
Often all it takes is a single catalyst to change a life. Or in this case a brand so meaningful and persuasive as to build a community, ignite a movement, and boldly declare that life is ours for the taking. The Katalyst Coaching brand was so successful in attracting new clientele that the owner was able to fulfill her own dream of relocating her practice and her life from the Canadian prairies to the lush rainforests of Panama.
